In April, 2007, two of the world’s largest trade fair promoters merged to form Reed Exhibitions Alcantara Machado. It was the result of a joint venture between Reed Exhibitions, which has been in Brazil since 1997, and Alcantara Machado Feiras de Nogócios, which was founded in 1956. Among the first of its fairs was the Mecânica Fair of 1959, and the Automobile Trade Show of 1960.


Reed Exhibitions Alcantara Machado currently organizes 40 business fairs throughout Brazil, each of which involves events from the most diverse of industry segments. The promoter’s objectives include providing exhibitors and their customers with the opportunity to increase their business, to bring international buyers to Brazil, and to arrange new partnerships.

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See what your competitors are doing by Listening


Social media listening tools look at a vast amount of information so they can create some interesting data that will help businesses to target key areas for development. Social media listening can be used to generate leads, find influencers and identify key sites. However, what is often overlooked is how these tools can be used to analyze competitors.

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