There is a big connection between the fashion industry and social media: seen and be seen. And, as one of the main topics of conversation and communication, it becomes a protagonist theme on social media for its visual character and for often times being the “object most desired by many”.
 
In this study, we will present you research on the 14 most relevant fashion brands present on Instagram and Facebook in order to understand their performance in detail.

Methodology
 
In order to generate this report, data from the analyzed brand’s social media accounts. Figures of the same type were used in the reports from each social platform, without manipulation; this way clarity is maintained and it makes it possible to make a comparison.
 
Brands

     

  • Louis Vuitton
  • Michael Kors
  • Burberry
  • Dior
  • Chanel
  • Gucci
  • Calvin Klein
  • Dolce & Gabbana
  • Hugo Boss
  • Armani
  • Prada
  • Hermes
  • Givenchy
  • Ermenegildo Zegna

Period
 
August 2016
 
Source of Data
 
Socialmetrix Quantum © for quantitative analysis.
 
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