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PepsiCo empresa líder en alimentos y bebidas, cuenta con un portafolio de más de 22 marcas a nivel mundial que generan más de 1 millón de dólares en ventas con cada una de ellas. Tiene presencia en más de 200 países en los 5 continentes y emplea a más de 280.000 colaboradores.

 

Dentro de sus productos está Toddy, una marca conocida por tener un público joven con un rol que es cada vez más protagonista en la decisión a la hora de comprar y que además se caracteriza por tener un modo diferente de consumir la información digital. Los llamados millenials, como así se les conoce, han generado que las marcas tengan una nueva forma de escuchar, en donde los consumidores se vuelven parte de la comunicación y donde se necesita además de entenderlos, poder escucharlos.

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Arcor Group is the leading food company in Argentina, the world’s leading producer of candy, the main exporter of sweets from Argentina, Brazil, Chile and Peru, and in partnership with the Danone Group, one of the largest cookies, alfajores and cereal companies in Latin America.

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In April, 2007, two of the world’s largest trade fair promoters merged to form Reed Exhibitions Alcantara Machado. It was the result of a joint venture between Reed Exhibitions, which has been in Brazil since 1997, and Alcantara Machado Feiras de Nogócios, which was founded in 1956. Among the first of its fairs was the Mecânica Fair of 1959, and the Automobile Trade Show of 1960.

 

Reed Exhibitions Alcantara Machado currently organizes 40 business fairs throughout Brazil, each of which involves events from the most diverse of industry segments. The promoter’s objectives include providing exhibitors and their customers with the opportunity to increase their business, to bring international buyers to Brazil, and to arrange new partnerships.


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Miami; Florida, August 25nd 2014.

 

 

Latin3, the Latin Agency of the Digital Era, incorporated Socialmetrix technology to offer a next generation service based on a different way of understanding social networks conversations. Social Lead GenerationTM is the monitoring solution that analyses consumer’s buying needs, with the aim of finding sales opportunities for their clients.

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Ad:tech London is where the UK digital marketing and media community meet each year to source suppliers, network with the industry and understand the latest trends and technologies. The 2013 event attracted over 5,000 marketing and media professionals and saw a huge surge in attendees looking to invest in marketing, media and technology. It is a must-attend event for anyone who sells to brands, agencies, or media owners. Read more

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