London—Socialmetrix and ad:tech London announced today they have partnered to use Socialmetrix Echo technology to extract and analyze ad:tech’s London social media data.
“We are very pleased with this partnership. The ad:tech London team and Socialmetrix have worked together to create a model where ad:tech can take advantage of our technology and improve its knowledge about its audience interests and characteristics”, says Martín Enriquez, CEO and Cofounder at Socialmetrix.
With this agreement, Socialmetrix will thus provide ad:tech with the latest technology for social media monitoring and analysis, enabling the event organizers to have a deep understanding of the attendees’ opinions and feelings about the contents and speakers showcased during the two days of congress—all in real time.
“After evaluating Socialmetrix technology and its benefits, we [were] very enthusiastic with the possibility of increasing the attendees’ engagement with our brand and our speakers, as well as with knowing more about the desires and opinions of our audience”, says Matthew Appleby, Marketing and Communications Director at ad:tech London.
Ad:tech London will last two days beginning on September 11 at the Olympia Hall & Convention Center. The event will bring together more than 6,000 marketing, communications and advertising professionals from the UK and the U.S. and will highlight keynote conferences from some of the most renowned leaders.
“By using our technology, ad:tech London will be able to incentivize attendants to interact with the ad:tech brand in a more ‘fluid’ way while collecting and processing their opinions and making adjustments, if needed, to the contents’ programming based on people’s opinions”, adds Enriquez.
For those following the event from their homes and offices, who want to keep up with the social chatter about ad:tech London, Socialmetrix will publish (on September 11th) a real-time monitoring platform displaying stats and comments published online about ad:tech.
Socialmetrix is the leading Social Media Analytics and Social Media Research company in Latam.
Its solutions are focused on providing Relevant, Ready and Easy to use social media information. Today Directors and Managers from areas like Marketing, Digital Marketing, Research, and Strategic Planning from many of the largest companies in the world, rely on Socialmetrix to discover market opinions and make informed decisions in company strategy, communication and product development.
In 2011 Socialmetrix received a Series A investment made by A&N Media, part of the DMGT Group.
Founded in 2008, Socialmetrix was awarded in several innovation competitions, for example in 2009 with a special mention from La Red Innova as one of the most innovative companies in Ibero America, and in 2010 the team was awarded as “2010 Endeavor Emerging Entrepreneurs of the Year”
ad:tech is an interactive advertising and technology conference and exhibition – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.
Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world.