LONDON—Socialmetrix and ad:tech London announce that Martín Enriquez, CEO & Cofounder at Socialmetrix will be speaking at ad:tech London within the Data and Analytics Summit on September 12, 2013.

Mr. Enriquez’s panel, “Turning data into dollars”,  will help attendees uncover the secrets to analyzing opinions and behavior to better drive business opportunities. The presentation will be led by Martín and his colleagues, Key Compton, President, Data and Distribution at AddThis and Paul Martin, Analytics Director – EMEA at WPP Xaxis

Expectations around leveraging the power of online data are high, but improving company and brands performance is a constant challenge. However, we look forward to seeing if this panel can throw light onto this topic.


“During the last couple of years a lot has been said about the power of big data, but today we all know that harnessing and leveraging that power isn’t easy. It takes having a clear objective, a strategy, the right professionals, the right data and the right technology to transform all that data into actionable knowledge”, says Enriquez.


The “Turning Data Into Dollars” panel will be on September 12at 12pm at the Data & Analytics Summit.


About Martín Enriquez

Martín Enriquez is the CEO and Cofounder at Socialmetrix, he has been leading online products and online marketing teams for 15 years. He has specialized in Social Media Analytics and Social Media Research since the creation of his company in 2008, where he has been a pioneer in the industry.