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La historia muestra que el ser humano siempre tuvo la necesidad de contar una historia, y lo que ha cambiado a lo largo del tiempo es la forma de hacerlo, pero esa necesidad continúa y ahora más fuerte que nunca.

 

Las fotos y los micro-videos están siendo utilizados para contar una historia, que puede ser desde una desilusión amorosa, una acontecimiento fantástico, el momento de comer, o porque en la hora de comunicar un producto.

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A great idea or something innovative has the chance of becoming something successful, but the challenge is to stay relevant. This “formula” applies to different areas of life:

 

  • How many singers or bands did you know who had one single successful hit and then they were never heard of again?
  • How many brands or products were once objects of our desire, but today we can hardly remember their names?
  • How many restaurants were “the number 1 place” to go to with friends, and now we would rather walk past their doors?

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As we saw, Social Media is not just a social network, but has become a channel of communication for people and for businesses, and with that role needs to be part of all the mechanisms that make up the measurement of ROI.

 

In addition to verify that the results of the social media marketing contributed in the scope of business objectives, it is the great burden of proving that investing in social media and digital media can be justified through the return on the investment.

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Argentina ocupa el 3° lugar en la región en cantidad de “consumidores digitales”, con más de 10.2 millones de consumidores, por otro lado es la líder en penetración digital ya que ese número representa 47,4% de los usuarios de internet que tiene el país.

 

¿Pero cómo performa cada industria en las redes sociales?

 

Bien, también nos hicimos esa pregunta, y nos dimos cuenta que aún falta información concreta para la región, a pesar de Latinoamérica tener gran representatividad en el escenario global digital y de social media, a la industria aún le falta información relevante de fuentes confiables sobre la actividad de las marcas y el comportamiento de la personas en las redes sociales. Read more

Muchos argentinos, sobre todo en la provincia de Buenos Aires están pasando por una situación muy triste ocasionada por las fuertes y constantes lluvias de las últimas 2 semanas. Este escenario generó un espíritu solidario en la población, donde las organizaciones no gubernamentales, amas de casas, estudiantes, bomberos voluntarios, entre otros, sumaron esfuerzos para disminuir el dolor de los afectados.

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¿Qué hacemos cuándo no conseguimos transmitir el valor de nuestras acciones en las redes sociales o no logramos demostrar relevancia en su medición?

 

La necesidad de estar en las redes sociales ya es parte de la cultura de la mayoría de las compañías, grandes o chicas ya reconocen la importancia de estar en las redes sociales, sin embargo tanto agencias digitales como profesionales de marketing enfrentan el desafío de demostrar la relevancia del análisis de las redes sociales para diferentes niveles del negocio.

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Arcor Group is the leading food company in Argentina, the world’s leading producer of candy, the main exporter of sweets from Argentina, Brazil, Chile and Peru, and in partnership with the Danone Group, one of the largest cookies, alfajores and cereal companies in Latin America.

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In April, 2007, two of the world’s largest trade fair promoters merged to form Reed Exhibitions Alcantara Machado. It was the result of a joint venture between Reed Exhibitions, which has been in Brazil since 1997, and Alcantara Machado Feiras de Nogócios, which was founded in 1956. Among the first of its fairs was the Mecânica Fair of 1959, and the Automobile Trade Show of 1960.

 

Reed Exhibitions Alcantara Machado currently organizes 40 business fairs throughout Brazil, each of which involves events from the most diverse of industry segments. The promoter’s objectives include providing exhibitors and their customers with the opportunity to increase their business, to bring international buyers to Brazil, and to arrange new partnerships.


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There are different reasons as to why it is important to listen to customers and interest groups in social networks, and each one of them has its own individual level of importance that is linked to the business objective of each brand or industry. We have identified 3 major ways of listening that are common in different industries.

 

In this post we will talking about reactive listening as an one of the ways of Social Media Listening and your best practices (you can also read the full report here), within this field, the following practices are currently highlighted:

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