Technology

The technology developed by SocialMetrix browses the Web automatically consulting information sources like Blogs, Forums and Social Networks, randomly looking for relevant opinions.

The obtained data is analyzed using our natural language processing engine determining the tone of communication to ultimately find the positive and negative comments about a brand, product or person.

These comments are counted, segmented and analyzed to obtain accurate and relevant information for decision making.

Process

  • Inbound Definition
    • Identification of information sources
    • Snooping / Sniffing Process
    • Information filter and control
  • Project Setup
    • Information System design
    • Statistical models determination
    • Capture and Processing System development
  • Dynamic Process
    • Automatic Information Capture
    • Generated information codification and quality control
    • Analisrtes
  • Analysis and report generation

The Information Process