SMX Echo
SocialMetrix monitors, classifies and assesses user's comments about your brand in Blogs, Forums, Review Sites and Social Networks 24 hours a day all year long, so that it is possible to understand their opinion and how they feel towards your brand, product or service.
By using SMXEcho our clients are able to get information about their brands and/or products reputation in online media, how the message is distributed in different media, the users' opinion about your competitors or which are the customers' most desired features of your product.
Our proprietary platform incorporates natural language processing technology to interpret and determine negative and positive user's opinions automatically. This analysis is also used for the identification of emerging trends, competitors and problems that could have an impact on your business.
The control panel and individualized reports give immediate access to the latest information and our analysts will guide you in interpreting new information which can help you meet your business objectives.
SMX Echo Features
- Customized structure of reports and sources of information.
- Captures comments, opinions and articles from traditional media online and user generated content (blogs, forums, social networks, etc.)
- Discovery of different opinions within the same text or comment, and sentiment detection (positive/negative/neutral) of each opinion.
- Captures the entire text published by the users to allow context analysis.
- Date of publish detection allow clients to evaluate real evolution of the opinions about brands, products, topics, etc.
- The web Interface provides access from general brand balance and share of voice to the original text published by the user and the link to access the original source.
- Information filters allows data visualization according to multiple variables, such as sentiment (positive/negative/neutral), type of source (social or editorial media), type of publication (article, comment).
- Display and export data into different formats: graphics, table, image, CSV, RSS.