FAQ

What are our products used for?

They are used to retrieve information and insights , in real time, what your target market (customers, future prospects, and competitor's customers) have to say about your brand, company, products and competitors.

Who is it for?

Ideally, our products are for medium and large companies, important brands or well-known products in the market.

How accurate is the information?

SocialMetrix obtains people's opinions without influencing their answers, therefore the accuracy obtained its higher than using traditional offline methodologies. People don't know that their opinions are being analyzed, avoiding influences and trends (positive or negative) in opinions and answers.
The current market research methods require surveys or focus groups to obtain this kind of information; however these methods have a severe weakness: people know they are being observed and as a result their answers are (unconsciously) influenced. Although bias decreasing advanced techniques are used, the truth is that when a person knows he/she is being observed they will always tend to answer what they "should" instead of his/her real opinion.

Which markets are included?

SocialMetrix solutions can be used for any type of market or industry.

Which are the languages included?

SocialMetrix solutions cover English, Spanish and Portuguese using Semantic Analysis and Natural Language Processing technics.

Can I know if my brand popularity is improving or worsening?

Yes, in fact SMX allows the constant identification of popularity trends.

Can my brand's reputation be monitored and will I be informed if something bad happens?

Yes, all of our tools let you set alarms which automatically monitor your project. In this way, if an issue arises you will be instantly informed by the tool, which will also provide you with the necessary additional information for fully understanding the matter.

Can you tell me which are the influences on my brand's image and what is it said about them?

Yes, our products (SMX Echo Intelligence) have the capacity to identify and to analyze which sources generate the major flow of brand- related messages and to determine their positive or negative contribution to your brand's image.

Can you tell me what people think about my product?

We provide information as detailed as requested. Understanding what it is said about your brand and products, from the market level to each individual person.

Can you tell me if our marketing campaign is working?

SMXEcho allow you to follow your media campaign evolution in real time even if performed offline. In fact, it is possible to identify people's opinions on why they consider the campaign successful or unsuccessful and help you correct deviations in your communication strategy.

How do you obtain the information?

SocialMetrix constantly searches for information on the Internet on "what people say". Afterwards, with a very powerful Data Mining and Semantic Analysis tool, it codes people's opinions and comments so that they are "normalized" and therefore understandable by our platform. Information is then ready to be consulted both in a qualitative and quantitative way.

Do I need technical infrastructure and/or human resources for hiring the service?

No, the infrastructure as well as the nedded personnel (technicians and business consultants), for the implementation and its functioning constant control are provided by SocialMetrix.

Why should I monitor mi brand?

You should monitor your brand because information is the foundation of correct decision making. In a world where decision-making is fast, traditional methods for obtaining information are becoming obsolete. SocialMetrix generates relevant, essential and real time information, which contributes to timely decision-making, planning solid actions and creating new business strategies, more efficiently.