Automatically monitors, classifies and assesses online comments on a brand, product or service, determining positive and negative comments and providing information on its reputation, competitors, most relevant features and the most influencing sources of communication.
- - Monitors blogs, forums, social networks, review sites and traditional media online.
- Captures editorial content, comments and opinions from online users (not just rss).
- Identifies brands, products, services and topics and characteristics related to them.
- Classifies opinions as positive, negative and neutral. This automated process is based on a proprietary natural language process architecture.
- Allows our clients to follow the perception of people online over brands, products, marketing actions and communications.
- Provides an integrated environment ideal for qualitative and quantitative analysis.
- Let our customers participate on the conversations with just one click.